Leicester City FC has announced Siam Commercial Bank (SCB) as their new official sleeve sponsor for the 2017/18 season.
As part of the partnership’s launch, a limited number of special edition replica shirts, featuring the SCB sleeve badge, will be printed and available to buy from the City Fanstore at King Power Stadium and online.
The Club’s exciting new partnership with SCB will extend beyond the new sleeve badges. The bank will have branding throughout King Power Stadium, across interview backdrops and digital advertising boards, while they will also seek to engage with the Club’s fan base through social media.
Leicester City Vice Chairman, Aiyawatt Srivaddhanaprabha, said: “The SCB partnership is one we can be extremely proud of, as attracting one of the strongest, most reputable financial institutions in Thailand shows the kind of impact Leicester City is continuing to make in the country. Over the last seven years, we have built a series of partnerships with blue chip companies in Thailand and East Asia that have truly strengthened the bond between the Club and the region. The opportunities for development are very exciting.
“The people of Thailand have become extremely proud of Leicester City and – with SCB joining King Power and our other valued Thai partners – Leicester City is very proud of its growing relevance to the Kingdom of Thailand.”
A Siam Commercial Bank spokesman said: “We are truly excited about our long-term partnership with Leicester City, whose remarkable story has captured the imagination of people around the world. Like SCB, they are proud representatives of Thailand with a strong international reputation and we are looking forward to working with the Club in pursuit of our mutual ambitions.”
The growing global appeal of both Leicester City and the Premier League provides SCB with a platform to reach billions of football supporters around the world and expand its global presence.
Source : Leicester City