Southend United Football Club has announced Trade Price Cars as the official back of shirt and short sponsor for their home and away kit during the 17/18 season.

Trade Price Cars, based in Battlesbridge, were recently crowned Used Car Dealer of the Year at the prestigious car dealer awards in London. Having worked closely with Southend United for a number of years, Trade Price Cars are looking to further grow exposure of their award winning company.

Owner of Trade Price Cars, Dan Kirby, said: “It’s a proud moment being able to tie up the shirt back sponsor deal with Southend United for the forthcoming season. The blues being my boyhood club, supported by my family over generations gives it that extra special feel.

“Importantly, commercially this is also a great partnership for us increasing our brand exposure nationwide. We have worked with Southend United over the past five seasons on a smaller scale which has seen a good return on investment. The shirt back deal will be sure to increase business and general awareness of our award winning company.”

Commercial Director for Southend United, Danny Macklin, added: “We are delighted to welcome Trade Price Cars as our new home and away back of shirts and shorts sponsor. A long standing association with Dan Kirby and his award winning team will now see a sizeable increase in exposure for the Essex based company on both a local and national level.

“In today’s car market people search for the right car at the right price – something Trade Price Cars pride themselves on. The heightened exposure at every home and away game will help deliver that message. We very much look forward to working with them.”

Source : Southend United