Liverpool FC and Western Union have today announced a multi-year partnership that will see Western Union become an official principal partner and the official money transfer partner of the club, while also becoming LFC’s first-ever official shirt-sleeve sponsor.
As the official money transfer partner of Liverpool FC, Western Union will use its global cross-border digital transfer and payments platform to provide money transfer capabilities to the club. Western Union will offer fast, easy digital payments and money transfers for LFC and its fans, linking them to their home communities or to virtually anywhere in the world.
Chief Commercial Officer and Managing Director at Liverpool FC, Billy Hogan, said: “Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve Sponsor and official principal partner.
“We are very much looking forward to working with Western Union through this partnership to create new experiences and opportunities for our fans both in the UK and abroad.”
President of Global Payments at Western Union, Jean-Claude Farah, added: “The businesses of Western Union and Liverpool FC are both driven by our passion for bringing communities together, whether that be through moving money or delivering the excitement of football experiences.
“This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans around the world.”
Western Union Chief Strategy, Product, and Marketing Officer, Elizabeth G. Chambers, said: “We are proud to celebrate a sport that unifies billions of people across the globe and to work with a partner that so closely shares our values.”
“Our customers are digitally-savvy and on-the-go, moving not just money but their human capital – their cultures, values and sporting allegiances. Like us, Liverpool FC has an active and diverse global following who want to be a part of something bigger and we can help them achieve this.”
Western Union’s logo is the first to appear on the shirt sleeves and sixth to appear on the shirt since the inception of Liverpool FC in 1892.
Source : Liverpool FC