Durham Tees Valley Airport has boosted its partnership with Middlesbrough Football Club with a new sponsorship deal which will see the airport promoted every time the team is on the pitch.
The airport logo and name will appear on the back of the Middlesbrough shirts. The new deal aims to demonstrate the important role which both airport and club play at the heart of the local community.
Durham Tees Valley Chief Executive, Steve Gill, said: “We have had a close relationship with the Boro for many years, for example with travel to away fixtures, supporting other teams arriving for games at the Riverside, and personal travel for players.”
“Earlier this year we agreed a partnership to promote to fans and families the airport’s connections across the world and now we are further strengthening our links with the club through the shirt sponsorship which will significantly enhance the airport’s profile.
“It comes at a significant time for the airport. Earlier this week we announced the arrival of a new airline to Durham Tees Valley Airport, Loganair which will be operating flights to Aberdeen and Norwich from October with the prospect of further developments in the months ahead.
“We will also shortly be completing a significant investment in enhancing terminal facilities, including extensive remodelling of the departure lounge, free unlimited Wi-Fi, and improved retail services under a new ‘Xpress’ brand.”
Head of Partnerships at Middlesbrough FC, Lee Fryett, said: “We are delighted to announce that Durham Tees Valley Airport will now become the Club’s exclusive Official Airport Partner.
“The agreement will see the DTVA logo feature on the back of the first team’s home shirts for the 2017/18 season.
“After working with Durham Tees Valley Airport for the second half of last season we have struck up a close working relationship with them and are thrilled to be able to support the promotion of our local airport, in particular the new routes and global connectivity it offers.”
Source : Middlesbrough FC