Notts County Foottball Club has agreed a three-year extension to their partnership with Carlsberg UK. The deal, which will see Carlsberg retain their position as the club’s official pouring rights partner, will include a number of strong activation activities to engage supporters.

Notts County Commercial Director, Amanda Fletcher, stated: “We are very excited to extend our partnership with such a high-profile brand in football and this reaffirms our strategy to develop and enhance fan experience.

“We have already installed draught products in a number of our retail catering kiosks, while a range of new products have been introduced in our hospitality suites.

“We will be working very closely with Carlsberg’s regional sales director Ben Shaw to continually review our commercial proposition.

“Ben has played a key part in the tender process and we very much look forward to working with him and his team over the next three years.”

Carlsberg’s Regional Sales Director, Ben Shaw, added: “We’re absolutely delighted to continue our association with the world’s oldest Football League club.

“I’m very excited about the proactive approach we can take in exploring ways to engage Notts fans more than we have perhaps done before.

“We do football really well and specialise in stadia dispense. We feel we’re a natural partner for Notts and, from a local point of view, we’re very proud to continue our partnership with club.”

Source : Notts County FC