Manchester United agrees strategic partnership in Saudi Arabia

Manchester United FC has agreed a strategic partnership in Saudi Arabia. The strategic partnership will see the club help Saudi Arabia’s General Sports Authority to create a sustainable and thriving football sector.

Manchester United and the General Sports Authority of Saudi Arabia have agreed a Memorandum of Understanding, which will see the 20-time English League champions help the GSA develop its football industry, as part of its 2030 Vision.

The new strategic partnership will involve Manchester United lending its business and sporting expertise to clubs, sporting authorities and individuals in Saudi Arabia.

The partnership forms part of Saudi Vision 2030; the plan to diversify the Saudi economy and to develop its public sectors, announced last year by Crown Prince Mohammad bin Salman.

Group Managing Director, Richard Arnold, said: “The club has a long-standing relationship with Saudi Arabia and has over five million passionate fans in the region. Our partnership with Saudi Telecom is the longest running of all our commercial partners. Having the chance to help shape the football industry in the Kingdom is a great honour and it is something where we believe we can make a big difference.

“I hope that this strategic alliance will benefit generations of Saudi footballers, supporters and young professionals looking to work in football well beyond Saudi Vision 2030.”

Chairman of the GSA, Turki Al-Shikh, said: “This relationship is part of an exciting programme we are undertaking to transform sport in Saudi Arabia.

“Manchester United has a phenomenal reputation for delivery in these areas. We believe their knowledge and experience will be invaluable in making this project successful.”

Source : Manchester United

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