The EFL has landed a new partnership with Thai Airways, who are now an Official Supporter of the EFL. The new agreement will see Thai Airways have a digital and in-stadia presence at every one of the five EFL Finals to be held at Wembley Stadium throughout the 2017/18 campaign.
Last season’s matches were attended by more than 310,000 people and broadcast in over 190 countries to hundreds of millions of people worldwide, providing a national and international platform to showcase EFL football at its most dramatic and exciting.
The reach of the EFL will enable Thai Airways to engage with football fans at home and abroad, and develop a strong association with some of the biggest events in the football calendar.
The partnership is a product of the recent activity undertaken in Asia by the EFL – including August’s Asian Summit in China – coupled with the growing relationship and connections with Carabao Cup title partner, Carabao Energy Drink, who are based in Thailand.
The EFL has also signed a number of high profile broadcast deals in the region in recent months, including Super Sports in China and MCOT in Thailand.
EFL Chief Executive, Shaun Harvey, said: “Asia is an increasingly important market for the EFL and our commercial partnerships are providing us with the opportunities to develop a strong footing in the region.
“The EFL’s standing is growing overseas, with this season’s launch of iFollow providing international fans with unrivalled access to EFL matches. This relationship will help to continue the growth in profile of the EFL and ensure that football fans in Asia are more engaged with our clubs and competitions than ever before.
“I am delighted that Thai Airways will become a part of the team for all five of our major finals and look forward to working closely with them as the relationship develops.”
Thai Airways Acting President, Mrs Usanee Sangsingkeo, said: “We are pleased to announce that Thai Airways is to be an Official Supporter of the EFL and see our partnership as a wonderful opportunity to connect with football fans. We very much look forward to strengthening our ties with England through this partnership.”
Source : The EFL